If Water Looked Like – Release

Press release for water campaign


In the age of consumerism, wants are taking precedence over needs, making one lose sight of things that matter the most.


In an ever-growing world, technology has shown a spike in growth so high, that we have lost sight of the resource that matters the most- water.


With an attempt to increase awareness on this front, Finolex Pipes has launched a campaign highlighting the importance of one of life’s most essential elements, showing the value of water over other pre-conceived “must-haves.”


The campaign uses a savvy approach meant to help you question what is truly precious, through the campaign tagline of- “Would water be more precious if it came in this shape?”


Finolex Pipes has been a leading name in the PVC manufacturing industry since 1981, and a pioneer in their social and ecological efforts.  Through this activity, the Company has successfully projected, how crucial of a resource water is to their business. Giving one of the oldest climate change issues a contemporary twist, Finolex Pipes hopes to effect personal change and power a serious transformation across the country.


About Finolex Industries Ltd.

Finolex Industries Limited (FIL), headquartered in Pune, is the market leader in the supply of PVC pipes & fittings for the agriculture and non-agricultural sector that includes housing, industry and construction. Through our unique expertise, we have been able to focus on the concept of Water Management, which will become even more crucial in the coming years.


Finolex Industries Limited is India’s largest backward integrated PVC Pipes and Fittings’ manufacturer with a production capacity of 3,50,000 MT per annum. Our state-of-the-art manufacturing plants at Urse (Pune), Ratnagiri in Maharashtra and Masar in Gujarat help to provide significant resources to better serve customers. Our own resin manufacturing facility in Ratnagiri, set in technical collaboration with Uhde GmbH, Germany with Hoechst technology, and spread across an area of 650 acres of land, provides a consistent supply of superior quality resin to our plants which guarantees top line quality products. Our open sea cryogenic jetty, the first of its kind in the Indian private sector, has been the hallmark of our PVC complex. We are the first Indian PVC Pipes manufacturer to have been awarded the ISO 9001:2008 certification.


We consistently produce only the highest quality products and provide exceptional service in order to maximize customer satisfaction. We are marching ahead in innovation and technology, bringing forth new products and solutions by continuously increasing our production capacity. This, in turn, aids us to meet our strategic goals for the future. We pride ourselves in being able to maintain and constantly improve living standards through our product offerings, as we serve the growing needs of our nation, by remaining committed to our core values of providing impeccable quality products and services.


Our major strength lies in our skilled workforce. We recognize and attribute our operating excellence and success to our employees. We have an extremely strong presence throughout the country, with a wide network of over 17,000 dealers and sub-dealers who work as our extended arm in bringing quality products to customers. Our core values of quality, trust and integrity help us build an unbreakable bond with customers and stakeholders.


We believe in “Performance with Purpose” and are deeply concerned about society and our community. We have been actively working along with Mukul Madhav Foundation, our strategic CSR partner, in contributing to the social and economic development of the underprivileged sections of society in and around our plants in Ratnagiri, Pune and Masar with special focus on education, healthcare, community development, environment and self-development. Our focus is on women and children, thus, enabling the deprived to improve their quality of life through good education and accessible healthcare facilities. We strive to seek a way to connect our urban population with the rural and urge people to pledge to save water and the environment.


Finolex Industries Limited most recently entered the “Limca Book of Records” for the largest number of plumber meets held in one day. The company has also been awarded ‘Water Company of the Year’ by The National CSR Leadership Congress & Awards, India’s most Trusted Brand in the category “Manufacturing – Pipes” by Brand Trust Report, “Excellence in CSR” by Amity Global School, “Support and Improvement in Quality of Education” by Global CSR Excellence & Leadership Awards, “Top 100 Brands in the Architecture and Design Sector” by Economic Times and has also been conferred the BT CSR Excellence Award 2016 in the category “The Physically Challenged.”


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